Content Creation

ARE YOU CONTENT, WITH YOUR CONTENT MARKETING?

There Is A Reason People Say "Content Is King!"

Good content, whether it is in the form of a blog post or social media update, encourages users to engage with your company. Good content gets users to pause and consume the content, understand the brand message, and perhaps even comment, like, or share the piece of content. If not, they’ll continue scrolling past and you could lose a potential customer. Mystic Valley Marketing can help you create original content to further encourage engagement and foster relationships with consumers throughout the buyers journey.

Content Is Your Voice: Be Heard

How does your company stay prominent in the marketplace?

One word: Content. The more quality content on your website, the more prominent your company will be on search engines. The more content on social media platforms, the more likely your company will be viewed as a thought leader. The more content used for white papers and guides, the more effective your company will be in nurturing a lead to a closed sale. Really when it comes to branding, B2B content marketing is everything.

What's the advantage of Content Marketing?

Giving away 25% of your expertise for free. Gone are the days of traditionally advertising your company. To generate digital marketing leads, your business needs to promote your company’s expert content. Website visitors don’t want to hear how great your company is, they want to read content relevant to their specific business issue. By promoting and advertising your solutions through useful content, the more likely a prospect will understand your firm’s value and turn into a lead. Good, educational content helps increase inbound marketing leads. Mystic Valley Marketing creates content and publishes on the appropriate marketing channels to generate ideal inbound marketing leads for your company.

Why do you need a blog?

Maybe you don’t. But with most content marketing strategies, the website is continuously updated with new content. It is helpful if the content marketing partner you select, also created your website. With clients, we move from website design to content marketing, ensuring seamless creation and integration of blog postings, infographics, white papers, etc. Content output and marketing will transform your website into a living, breathing resource center for prospective and current clients.

Can't you just share content?

If you only sell someone else’s product or service. We create original, compelling content that is meant to resonate with your specific audience. But that’s just the first step. We take careful consideration into amplifying your company’s content through a tailored mix that’s right for your audience. Whether it’s through your blog, email newsletter, forum exchanges, podcasts, article directories, wire distributions, social media or video—your content is there when a potential client needs it.

Mystic Valley Marketing takes pride in providing a wide selection of content marketing services tailored to the needs of your company. A few of these services are:

  • General site copy
  • Blog writing and optimization
  • Metadata creation and optimization
  • Blog topic suggestions and outlines
  • Location optimized pages
  • Ebooks
  • Press releases
  • Landing pages
  • Infographics
  • Video Content
  • General content writing tips and suggestions
CONTENT2 | Digital Marketing Boston | Mystic Valley Marketing

With our versatile selection of content marketing services, you’re sure to find the perfect fit for your company’s needs. When it comes to content marketing, we know our stuff, and we do it well. Let us do the work. With the resulting increase in traffic and qualified leads, you’ll need to spend more of your time closing sales!

The 4 Pillars Of Content Marketing

Creation

At its core, content creation consists of the ideation, drafting, editing, and optimization of content assets. As such, it usually involves a large time investment, and is the part of your strategy that arguably requires the most productivity and creativity.

Distribution

Make your content most effective by sharing it with the right audience. Much of the success of your distribution efforts will come from the value of your content, but publishing it where it is seen by potential customers is just as important.

Experience

What will your customer experience as they navigate your content on the buying journey? Building a well-optimized content experience involves good design, easy discoverability, valuable information, and a specific Call-To-Action

Insights

The final pillar in content marketing methodology, is the understanding of what content marketing tactics are actually working, and why. Collecting data and updating tactics based on customer reactions can make all the difference.

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