Not All Website Analytics and Reporting is Equal
In a recent survey, 99% of the businesses polled said that they found website analytics to be important, and we agree! Using the latest technology, represented in our different tracking solutions, our team is here to help you achieve a thorough understanding of your analytics and a clear path to a successful long-term strategy that matches your business strategy.
We typically see many companies only track visits, time on site, bounce rate, and returning visitors. While all those things are components of web marketing analytics metrics, there should be so much more to your analytics data when you’re coming up with a comprehensive digital marketing strategy. Just like how the number of walk-ins into a store is not the best indication of sales, visitors aren’t the only thing your marketing team should be sharing and analyzing when it comes to your website.