Analytics/Data

Let us help you understand your website's data

Not All Website Analytics and Reporting is Equal

In a recent survey, 99% of the businesses polled said that they found website analytics to be important, and we agree! Using the latest technology, represented in our different tracking solutions, our team is here to help you achieve a thorough understanding of your analytics and a clear path to a successful long-term strategy that matches your business strategy.

We typically see many companies only track visits, time on site, bounce rate, and returning visitors. While all those things are components of web marketing analytics metrics, there should be so much more to your analytics data when you’re coming up with a comprehensive digital marketing strategy. Just like how the number of walk-ins into a store is not the best indication of sales, visitors aren’t the only thing your marketing team should be sharing and analyzing when it comes to your website.

It's A Numbers Game

With the pressure to continually prove ROI on marketing spend, we are tasked with wading through immense amounts of data to understand what worked in the past and how to optimize for the future. It is no longer enough to just answer what happened. At Mystic Valley Marketing, our role is to uncover the “whys” so we can confidently and predictably improve our clients’ future performance. We can do that in many ways.

Google Analytics

Every website we build has Google Analytics installed and optimized. We can install and troubleshoot it on your existing website as well.

Form Analytics

When someone fills out one of your forms, that data goes into your CRM to be used for email campaigns, follow up sales calls, and reports.

Social Media Analytics

By paying close attention to social media metrics, you can measure the performance of content and make adjustments accordingly.

Retargeting

Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest.

A/B Testing

One of the simplest ways to tell what works and what doesn’t is publishing multiple versions of something and seeing how your audience reacts. It is real, honest, and enlightening.

What's The Fuss About "Data"?

Did you ever make a decision based on your gut? Went right instead of left because you just had a feeling you should? Many of us make gut decisions every day, and that can be great for small decisions, but let’s face it — it’s not 100% reliable.

When it comes to making big decisions for your business, why leave something so important to chance? Data and analytics can help back up those gut feelings with cold hard facts and ensure you’re doing the right thing for your company. Here are some questions we often hear from customers.

What exactly is marketing analytics?

Marketing analytics is the practice of measuring and analyzing marketing performance to maximize efficiency and improve return on investment. It provides an objective lens through which you can view your marketing efforts and make better use of your marketing budget.

From email marketing metrics to SEO rankings, marketing analytics applies to all aspects of your business.

Why do I need marketing analytics now?

In the past, marketing was just one big shot in the dark. Attribution didn’t mean much of anything, because (unless you asked point blank) you couldn’t be sure where any given lead came from. Did your last radio advertisement pull in more customers than the ad you had put on the side of the bus? You likely would never know.

Nowadays, with digital marketing as the norm, the internet is (or should be) the go-to source for information and leads. Marketing analytics allows you to gather the information that you need to find high-quality leads and create a lasting foundation for growing your business.

Plus, if you’re not taking advantage of marketing analytics now, your competitors probably are. If they’re using their own information to learn and advance their business, they’re probably also learning from yours. The longer you wait to leverage marketing analytics, the further behind you will fall.

So what can I use marketing analytics for?

The short answer is everything. If you can think of something you want and, more importantly, know how to measure, the possibilities are endless. Analytics can be leveraged for anything from the simplest of metrics to a full-scale dataset which you can build an entire campaign around.

By analyzing your website traffic metrics — things like sessions, new users and average time on page — you can better understand your website’s performance and adjust your strategy accordingly. You might look at them daily, weekly, or monthly to get a snapshot of how you’re doing, but you likely wouldn’t build or disrupt your strategy based on that information.

On the fancier side of things, there are companies like HubSpot that use in-depth demographic, firmographic, and intent data to help businesses know which other businesses are searching for keywords related to them or their services. In terms of inbound sales, having the marketing analytics data to know who to reach out to and how to reach out is a huge advantage.

We can also think in terms of paid advertising. By knowing what our prospects look like online, what they want and where they are, we have a treasure trove of behavioral information that we can use to target at a highly sophisticated level and build audiences of people that “look like” our current leads.

That’s just a skim off the surface of the true potential of marketing analytics. With data behind you, any decision you make has a much higher chance of success than one made with your gut.

From email marketing metrics to SEO rankings, marketing analytics applies to all aspects of your business.

What is data science?

All marketers today use data to some extent, but not all data processes are as effective as each other. Data science is the theory and practice of using the right data processes and data points to extract valuable insights and ultimately make informed business decisions.

There’s a whole world of data out there, but not all of it will be useful to you. Data science filters out what you don’t need, collects everything you do in the most efficient way and puts processes in place for you to turn cold numbers into better performance.

From email marketing metrics to SEO rankings, marketing analytics applies to all aspects of your business.

Why do I need data science?

The thing with this question is, it’s important to understand that the technology used by data scientists has rapidly evolved over the past 10 years. Now, you don’t need huge teams of data scientists, collectors and analysts to get these insights. With the automation tools available today, plus the latest advances in machine learning and artificial intelligence, small businesses can now ‘do data science’ in a way that previously only the biggest organisations could afford.

This has really levelled the playing field in terms of businesses using data science to improve performance and growth. Those who don’t respond to this opportunity soon enough are going to get left behind by their competitors who do.

From email marketing metrics to SEO rankings, marketing analytics applies to all aspects of your business.

How can data science help my business?

In theory, data science can help improve any area of your business where the relevant data is available. This isn’t limited to marketing either. For example, you could use data to test whether overtime is really helping your business get more done, to discover the optimum wage to pay your staff or to trial flexible working patterns.

Generally speaking, the overall goal of data science is to help you improve business results. This normally translates into being more productive, efficient or testing various methods (e.g. flexible working vs the usual 9-5 setup).

From email marketing metrics to SEO rankings, marketing analytics applies to all aspects of your business.

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