Digital Marketing Services

WE WILL HELP YOU REALIZE YOUR DIGITAL MARKETING GOALS

WELCOME TO A FULL SERVICE DIGITAL AGENCY, OFFERING A SUITE OF SERVICES

With the advances in technology, the typical shopping behavior of customers has evolved. Our digital marketing services have evolved as well. Our services are designed to drive traffic to your website, increase brand awareness, generate qualified leads, and so much more! We offer customized marketing strategies in the following areas:

Website Development

We use WordPress to build beautiful, mobile-first websites with initial SEO and Google Analytics built in from the beginning.

Search Engine Optimization

Solutions to help you be easily found online, including Google My Business, Listing Management, On-Site SEO, and link-building campaigns.

Social Media Management

Harness the power of social media to build brand awareness across Facebook, Twitter and other relevant social channels.

Content Creation

Position your business above your competitors by educating and entertaining your audience into become advocates of your brand with articles, emails, and more.

Analytics/Data

We know how to collect, analyze and draw meaningful insights from a variety of metrics and send you regular reports to show you measurable progress.

Pay-Per-Click

Where you advertise is just as important as how you advertise. Using a customized digital strategy, we place your marketing messages in channels that will achieve maximum reach.

Frequently Asked Questions

What Is Inbound Marketing?

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

What Is Content Marketing?

Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales.

Elements of a content marketing strategy could include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.

How Long Does It Take To Create A Website?

This depends on the size and functionality of your site. One factor that can dictate the project timeline is the content – we have experts in place if you need help with this part of the process. In general though, a website will take between 4-6 weeks to get up and running.

Do I Really Need A Blog?

Search, social media, email and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.

What Is SEO?

SEO or Search Engine Optimization is about getting your site higher in the results on search engines such as Google, Bing, and Yahoo. We focus on building a site that has the best structure in place to get the best results. All our websites have SEO functionality in place.

Why Is SEO Important?

The majority of web traffic comes through search engines and a bulk of that traffic comes with a higher degree of purchasing intent than from most other channels. By ranking higher, you have a better chance at capturing the attention of a potential customer.

Does Social Media Matter?

Not 100% of the time but yes. Your audience is probably active on one or more important social networks where billions of people spend daily. Companies who harness the power of social media marketing can  promote awareness, drive traffic, communicate with customers, make sales, foster loyalty and win advocacy.

What Social Media Platform Should We Use?

First of all, consider where your potential customer spends their time: Facebook, Instagram, Twitter, LinkedIn? Research the demographics and behavior patterns of both typical users and your targeted audience before making a choice.

What Is PPC?

PPC stands for Pay-Per-Click. Essentially, it’s a way of buying pre-qualified web traffic. After creating a PPC campaign, you pay a small fee each time one of your ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.

Is Email Marketing Effective?

Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.

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