Video isn’t the next big thing. It is The Big Thing.
Content is king. And at the forefront of content is video. It’s a powerful way to convey your message and communicate a story, all the while engaging and building relationships with your customers and potential customers through meaningful content.
In a report from Cisco, by 2017, video will account for 69% of all consumer internet traffic and video-on-demand traffic will have almost trebled. This indication shows which way video is going, and that is up. Video is naturally engaging. With today’s digital world being overloaded with information, businesses should create video content that is easily digestible so that people won’t move on. People now have a shorter attention span than a goldfish, yes a goldfish, so capturing those viewers of your content in the first 8 seconds is vital.
So with video becoming an ever-increasing method for people to consume their entertainment and information needs, small businesses must adapt this to their marketing strategy or risk falling behind.
Need some more hard facts around video marketing to be convinced? Check out the infographic below, brought to you by the people over at Hyperfine Media, which takes a look at 31 must-know facts around video marketing stats. We took a look and there were some really interesting facts that even surprised us.
Video for social media engagement
Video is also the fastest-growing component of social media engagement. Marketers are already making major changes to their advertising and exposure strategies to start capturing views and increase subscribers. Animoto Social Video Forecast is predicting the direction most of these changes will take, collating survey responses over 1,000 professional marketers and small-to-medium business (SMBs) owners regarding how they intend to capitalize on the social media video rush.
Here are some basic statistics that were discovered by the Animoto survey.
Marketing and SMB motivating factors for video media investment
- 1 in 4 consumers lost interest in companies that do not implement video in their online presence
- 63% of online consumers agree that companies making use of video know best how to reach customers
- 9 out of 10 online consumers view at least one online video each week
- 84% of consumers state they have liked a corporate video from their social media newsfeed
What this means is a lot of potential customers are already heavily engaged with video via social media. If an SMB or marketing agency employed by an SMB is not invested in video for their social media presence, they are behind the power curve.
What Marketers and SMBs are Doing to Keep Up
- 60.4% of marketing firms and 54.7% of SMB entrepreneurs are presently implementing video to remain relevant on social media, and all firmly believe that video is essential to effective marketing plans
- 53.3% of marketing agencies and 40.7% of SMBs surveyed stated that they are integrating video into their online presence in order to raise their recognition profile on social media.
The bottom line is that both marketers and SMBs who are focused on a growth mindset are investing heavily in making video a part of their social media presence, and both types of organization are already budgeting more of their investment dollars for producing quality video content. The primary motivating factors for video marketing on social media are simple: get their brand found online, onboard new customers, educate their existing customer base, drive up visitor traffic on social media, and ultimately to drive more sales.
Overall, though, just about all SMB owners and marketers agreed that their primary reason for implementing video into their digital footprint is simple: they don’t want to be left out in the cold while their competition leverages the market with superior video content. The message of the Animoto study results is very clear: to stay competitive, marketers and SMBs need quality video content, or they are cutting themselves off from a vast number of potential customers and followers.