Why Are We So Serious About Inbound Marketing?
Mystic Valley Marketing takes the customer-first approach to business. Our focus is centered around meeting customer needs and creating delightful working experiences. We do this using the Inbound Marketing Philosophy.
Here are three reasons that outline why.
1. People’s buying patterns have changed
Consumers are smarter than ever about tuning out pure marketing messages. Nowadays, people want to be in control of the buying process, and that’s why they are increasingly turning to the Internet. To help them, you need to offer relevant, high-quality content. Over time, you will be increasingly perceived as an expert and trusted advisor in your field and not just a vendor seeking to sell something.
2. Inbound marketing is cost effective
Research indicates that businesses relying on inbound marketing strategies have a lower cost per sales lead than those using outbound marketing strategies.
Indeed, a blog costs the same whether it attracts 1,000 or 100,000 visitors whereas with outbound techniques such as direct mail, the costs vary depending on your number of impressions.
What’s more, many of the content publishing tools you will need for your inbound marketing program are inexpensive.
3. Visitors are more likely to turn into customers
The people who find you online through inbound marketing are likely to be actively looking for your product or service. They are “warm” leads, as opposed to the ones you would find through cold calling or blanket advertising.